Hey, do you have a creeping sense that some people are actually ruthless, homicidal androids merely posing as humans? I have some bad news. According to the documentary film Blade Runner, which takes place in November 2019, replicants have already arrived on Earth.
One of the most tantalizing smartphone rumors this year has been about Motorola’s reboot of the iconic Razr. And thanks to a recent slew leaked images, we might now have a better idea of what Moto will announce on November 13th.
An American giant may have figured out a way to simplify the tedious procedure of issuing driver’s licenses. And an early sneak peek of this solution is now live in parts of India.
Hundreds of people who have taken the driver’s license test in Dehradun, the capital of Indian state Uttarakhand near the Himalayan foothills, in recent weeks haven’t had to sit next to an instructor.
Instead, their cars were affixed with a smartphone that was running HAMS, an AI project developed by Microsoft Research team. HAMS uses a smartphone’s front and rear cameras and other sensors to monitor the driver (their gaze), and the road ahead of them. Microsoft Research team said for driver tests, they customized HAMS to enable precise tracking of a vehicle’s trajectory during test manoeuvres such as parallel parking or negotiating a roundabout.
This AI technology can determine whether the driver performed any action — such as stopping in the middle of a test or course correcting by rolling forward or backward more times than they were allowed — during the test, the team said. Additionally, it also checks things like whether a driver scanned their mirrors before changing the lane.
Shri Shailesh Bagauli, IAS, Secretary of Government of Uttarakhand, said the deployment of HAMS-based driver license testing at the Dehradun RTO is a “significant step towards the Transport Department’s goal of providing efficient, world-leading services to the citizens of Uttarakhand. We are proud to be among the pioneers of the application of AI to enhance road safety.”
HAMS, short for Harnessing AutoMobiles for Safety, was originally developed to monitor drivers and their driving to improve road safety. “Driver training and testing are foundational to this goal, and so the project naturally veered in the direction of helping evaluate drivers during their driving test,” the team said.
Automation is slowly making its way to driver testing across the world, but they still require deployment of extensive infrastructure such as pole-mounted video cameras along the test track. Microsoft’s team said HAMS can bring down the cost of automation while improving test coverage by including a view within the vehicle.
Some surveys (PDF) have shown that a significant number of applicants don’t even show up to give a test to obtain their license because of the “burden” they would have to go through. “Automation using HAMS technology can not only help relieve evaluators of the burden but also make the process objective and transparent for candidates,” says Venkat Padmanabhan, Deputy Managing Director, Microsoft Research India, who started the HAMS project in 2016.
The test venue of this project should not come as a surprise. American technology companies are increasingly expanding their presence in India, one of the last great growth markets with several unique local challenges.
Microsoft, Google, and Amazon have used India a a test bed to build solutions for the local market, some of which eventually make it to other countries. Microsoft has previously developed tools to help farmers in India increase their crop yields and worked with hospitals to predict LASIK surgery success. Last year, the company also worked with cricket legend Anil Kumble to develop a tracking device that helps youngsters analyze their batting performance.
Google has also developed a range of services and tools for India. The company last year launched a tool to help publishers easily bring stories written in local languages to the web. This year, the Android-maker unveiled improvements it has made to its flood prediction tool. And of course, several popular apps such as YouTube Go, and Google Station started as India-only services.
Back in 2011, the original Samsung Galaxy Note confirmed people had an insatiable appetite for big screens. And just in the last couple years, we’ve gotten phones with extra long screens, transforming screens, flexible screens, and even wraparound screens. But now with the G8X Dual Screen, LG is hoping to top them all…
US regulators shouldn’t be sitting on their hands while the 50+ state, federal and congressional antitrust investigations of Google to grind along, search rival DuckDuckGo argues.
It’s put out a piece of research today that suggests choice screens which let smartphone users choose from a number of search engines to be their device default — aka “preference menus” as DuckDuckGo founder Gabe Weinberg prefers to call them — offer an easy and quick win for regulators to reboot competition in the search space by rebalancing markets right now.
“If designed properly we think [preference menus] are a quick and effective key piece in the puzzle for a good remedy,” Weinberg tells TechCrunch. “And that’s because it finally enables people to change the search defaults across the entire device which has been difficult in the past… It’s at a point, during device set-up, where you can promote the users to take a moment to think about whether they want to try out an alternative search engine.”
Google is already offering such a choice to Android users in Europe, following an EU antitrust decision against Android last year.
DuckDuckGo is concerned US regulators aren’t thinking pro-actively enough about remedies for competition in the US search market — and is hoping to encourage more of a lean-in approach to support boosting diversity so that rivals aren’t left waiting years for the courts to issue judgements before any relief is possible.
In a survey of Internet users which it commissioned, polling more than 3,400 adults in the US, UK, Germany and Australia, people were asked to respond to a 4-choice screen design, based on an initial Google Android remedy proposal, as well as an 8-choice variant.
“We found that in each surveyed country, people select the Google alternatives at a rate that could increase their collective mobile market share by 300%-800%, with overall mobile search market share immediately changing by over 10%,” it writes [emphasis its].
Survey takers were also asked about factors that motivate them to switch search engines — with the number one reason given being a better quality of search results, and the next reason being if a search engine doesn’t track their searches or data.
Of course DuckDuckGo stands to gain from any pro-privacy switching, having built an alternative search business by offering non-tracked searches supported by contextual ads. Its model directly contrasts with Google’s, which relies on pervasive tracking of Internet users to determine which ads to serve.
But there’s plenty of evidence consumers hate being tracked. Not least the rise in use of tracker blockers.
“Using the original design puzzle [i.e. that Google devised] we saw a lot of people selecting alternative search engines and we think it would go up from there,” says Weinberg. “But even initially a 10% market share change is really significant.”
He points to regulatory efforts in Europe and also Russia which have resulted in antitrust decisions and enforcements against Google — and where choice screens are already in use promoting alternative search engine choices to Android users.
He also notes that regulators in Australia and the UK are pursuing choice screens — as actual or potential remedies for rebalancing the search market.
Russia has the lead here, with its regulator — the FAS — slapping Google with an order against bundling its services with Android all the way back in 2015, a few months after local search giant Yandex filed a complaint. A choice screen was implemented in 2017 and Russia’s homegrown Internet giant has increased its search market share on Android devices as a result. Google continues to do well in Russia. But the result is greater diversity in the local search market, as a direct result of implementing a choice screen mechanism.
“We think that all regulatory agencies that are now considering search market competition should really implement this remedy immediately,” says Weinberg. “They should do other things… as well but I don’t see any reason why one should wait on not implementing this because it would take a while to roll out and it’s a good start.”
Of course US regulators have yet to issue any antitrust findings against Google — despite there now being tens of investigations into “potential monopolistic behavior”. And Weinberg concedes that US regulators haven’t yet reached the stage of discussing remedies.
“It feels at a very investigatory stage,” he agrees. “But we would like to accelerate that… As well as bigger remedial changes — similar to privacy and how we’re pushing Do Not Track legislation — as something you can do right now as kind of low hanging fruit. I view this preference menu in the same way.”
“It’s a very high leverage thing that you can do immediately to move market share and increase search competition and so one should do it faster and then take the things that need to be slower slower,” he adds, referring to more radical possible competition interventions — such as breaking a business up.
There is certainly growing concern among policymakers around the world that the current modus operandi of enforcing competition law has failed to keep pace with increasingly powerful technology-driven businesses and platforms — hence ‘winner takes all’ skews which exist in certain markets and marketplaces, reducing choice for consumers and shrinking opportunities for startups to compete.
This concern was raised as a question for Europe’s competition chief, Margrethe Vestager, during her hearing in front of the EU parliament earlier this month. She pointed to the Commission’s use of interim measures in an ongoing case against chipmaker Broadcom as an example of how the EU is trying to speed up its regulatory response, noting it’s the first time such an application has been made for two decades.
In a press conference shortly afterwards, to confirm the application of EU interim measures against Broadcom, Vestager added: “Interim measures are one way to tackle the challenge of enforcing our competition rules in a fast and effective manner. This is why they are important. And especially that in fast moving markets. Whenever necessary I’m therefore committed to making the best possible use of this important tool.”
Weinberg is critical of Google’s latest proposals around search engine choice in Europe — after it released details of its idea to ‘evolve’ the search choice screen — by applying an auction model, starting early next year. Other rivals, such as French pro-privacy engine Qwant, have also blasted the proposal.
Clearly, how choice screens are implemented is key to their market impact.
“The way the current design is my read is smaller search engines, including us and including European search engines will not be on the screen long term the way it’s set up,” says Weinberg. “There will need to be additional changes to get the effects that we were seeing in our studies we made.
“There’s many reasons why us and others would not be those highest bidders,” he says of the proposed auction. “But needless to say the bigger companies can weigh outweigh the smaller ones and so there are alternative ways to set this up.”
In a move to boost family subscriptions to its app, Spotify this morning announced the launch of a dedicated Kids application which allows children three and up to listen to their own music, both online and offline, as well as explore playlists and recommendations picked by experts, and more. The music selection is also filtered so songs won’t have explicit content.
The launch is a first in the online music streaming space, where kids on parents’ music plans typically sign in through the same app — just with a different login. But Spotify believes children deserve their own space, where the music they listen to is available in an ad-free environment, where they won’t accidentally encounter lyrics that parents disapprove of, and where content is hand-curated by editors.
Spotify Kids, essentially, is a set of hand-picked playlists across categories.
These span categories like Movies & TV, top hits, Activities (bedtime, homework, playtime, etc.), genres, seasonal, Spotify Originals, artist/groups and Stories.
These playlists are all programmed by human editors, not algorithms, who follow a set of guidelines about what’s appropriate for children.
The editors, Spotify says, have backgrounds from some of the most well-known brands in the children’s entertainment market, including Nickelodeon, Disney, Discovery Kids, Universal Pictures, Public Service (Sweden) and BookBeat (family and kids-oriented audio streaming service).
The app isn’t just for the preschool set. Instead, it can grow with the kids as they get older — but still aren’t ready for the parents’ application yet.
In the younger kids’ version, children can listen to things like singalongs, lullabies, and soundtracks aimed at little kids. Older users have access to tracks and playlists of their own, including some popular tracks, that are appropriate and relevant for their age group. Parents will select the appropriate age group upon launch.
In time, Spotify will expand the app with more content and build enhanced parental settings and controls that allow parents to customize the kids app further.
The app also looks nothing like the main app — it’s colorful and bright, and has a look and feel that varies by the kids’ age group. For example, the younger kids see artwork that’s softer and character-based, while older kids have a more detailed experience.
“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners,” said Spotify’s Chief Premium Business Officer Alex Norström. “We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories.”
The app is initially available in beta, while Spotify works to refine the experience based on additional insights gained from use as well as parents’ feedback. It requires a Premium Family plan to use.
Spotify Kids is available today in Ireland on iOS and Android, but is rolling out to all markets, the company confirms.
MX Player, a popular video app that offers both local playback and streaming services, said on Wednesday that it has raised $110.8 million in a new financing round led by Chinese internet giant Tencent as the video app looks to expand its business in India and other international markets.
Times Internet, which acquired a majority stake in MX Player in late 2017 for $140 million, also participated in the Series A financing round. The post-money valuation of MX Player was $500 million, a person familiar with the matter told TechCrunch.
The addition of Tencent — which has invested in a handful of Indian startups including Times Internet-owned Gaana, ride-hailing giant Ola, ed tech startup Byju’s, B2B e-commerce startup Udaan and a bookkeeping service for merchants, Khatabook — “is a great sign of confidence,” said Satyan Gajwani, vice chairman of Times Internet. “Tencent is a leading global force in music and video, and there’s a lot for us to learn and leverage from their capabilities,” he added.
Karan Bedi, CEO of MX Player, said in an interview that the video app will use the fresh capital to double down on producing original TV shows and broadening its catalog of licensed content. The firm, which has so far added 15 original shows to its platform, has already commissioned production of another 20 by year-end, he said.
The Singapore-headquartered firm’s push into original shows and licensed content underscores one of the strangest evolution for a video app. MX Player originated in Korea as an app that could run video files in a wide-range of formats locally stored on a phone.
The app did all of this while consuming little resources, an ability that helped it win tens of millions of users with low-cost Android smartphones in emerging markets such as India. In fact, India is MX Player’s largest market, with 175 million monthly active users, Bedi said. Globally, the app has amassed more than 280 million users.
MX Player is ad-supported and does not charge users any monthly subscription fee. The service, which introduced movies and shows streaming in mid-2018, today also offers access to about 200 TV channels, their current and back catalog of shows, and a music streaming feature through an integration with Gaana.
Bedi said the company has tied up with all-web show producers such as HoiChoi in India and three of the top five TV local cable networks, including Sony and Sun. Missing from the list is Star India, the largest TV network in the country.
Thanks to the acquisition of 21st Century Fox, Disney now owns Star India. Star India has emerged as one of the gems in Disney’s new portfolio. The firm, which runs dozens of TV channels in India, operates Hotstar, the market-leading video streaming service.
Hotstar reported 300 million monthly active users and 100 million daily active users during the ICC Cricket World Cup tournament. The service has cashed in on the popularity of cricket to boost its numbers.
Bedi said MX Player is working on building new entertainment experiences, but sports content is not something it is exploring. The reason is simple: Cricket drives most of the sports streaming in India and Star India has secured rights to most of such content. (Facebook recently grabbed a slice of it, too.)
But cricket alone can’t help a streaming service win and sustain customers. Even Hotstar’s monthly user base plummets below 60 million in the months following the cricketing season, people familiar with Hotstar’s internal figures have told TechCrunch.
Figuring out what exactly resonates with the users in India, the world’s second largest internet market, is the billion-dollar question. The video streaming market in India is on track to be worth $1.7 billion in the next four years, according to PricewaterhouseCoopers.
Bedi, who spearheaded Eros Now’s India business before joining MX Player, said users are increasingly enjoying the original shows. Most of the shows that MX Player has produced so far, such as “Hey Prabhu,” “Thinkistan” and “Immature,” are largely targeted at college students and those who have just joined the work force. But the company is slowly populating the platform with shows such as “Queen” that appeal “universally,” he said.
MX Player today competes with more than three dozen local and international players, nearly all of which offer their services at dirt-cheap prices in India. Even Netflix, which launched in India with a $8 plan in 2016, this year introduced a $2.8 monthly tier. In recent months, several more firms including e-commerce giant Flipkart and food delivery startup Zomato have launched their video streaming services in the country.
Tencent-rival Alibaba announced earlier this year that it would invest $100 million to expand social video app Vmate in India.
Once cautious about each megabyte they spent consuming internet services, Indians are now spending about 10GB of data on their smartphones each month as data prices crash in the country, according to an Ericsson report. Indian billionaire Mukesh Ambani disrupted the local telecom market in 2016 when he launched Reliance Jio. The 4G-only carrier undercut the market by first offering bulk of mobile data at no cost, and then charging very little fee.
An analyst TechCrunch spoke with said it’s only a matter of time before India’s video market begins to see some consolidation and pull back. “You have to offer something appealing that none of your rivals have,” he said, requesting anonymity as he advises many of these businesses.
For MX Player, its odd evolution story may be its biggest advantage. The app’s local video playback feature continues to draw many to it, and keeps the app among the top rated in Google’s Play Store. Bedi said the startup, which today employs about 300 people, maintains a large team that continues to improve the tech stacks to improve video playback support.
Moving forward, MX Player will also look into expanding to some international markets. It recently started beta testing the video streaming service in the U.S., Canada, Australia and New Zealand. Eventually, the startup hopes to make original shows for these markets that are relevant to the local audience there.
MX Player maintains a premium app on Google Play Store that strips ads for $5. But the app continues to mostly rely on revenue it generates from ads. Times Internet’s Gajwani said that at some point in the future, the video service will expand monetization beyond pure advertising. “That said, MX is consumed daily as much as the leading TV channel in India, so there’s significant headroom to capture larger advertising spends as well,” he added.
Paytm, a leading financial services firm in India, was also in talks with MX Player to invest in this financial round. It may invest in the video streaming services app at a later stage, a person familiar with the talks said.
“These $250 earbuds are nice.” That’s the first thing I wrote to a co-worker after unboxing and trying on the new AirPods. After wearing them around the New York City streets, the subway and into a couple of cafes, that pithy review stands.
Here are a few more words: They’re super comfortable. I’ve used a lot of different Bluetooth earbuds. It’s a weird perk of my job. The AirPods Pro (baffling pluralization aside) are probably the most comfortable, with the possible exception of the Powerbeats Pro, another Apple-manufactured joint venture. That one, however, relies on a lot more plastic to get the job done, with a full over-the-ear hook system.
The new AirPods, on the other hand, just hang comfortably. This is a big win for those who’ve experienced ear discomfort from all sort of different designs. [Sheepishly raises hand.] Granted, every ear is like a beautiful, unique snowflake, and not everyone will have the same experience. That said, the company’s clearly done a lot to correct for the complaints about the original AirPods, using both a more ergonomic design and finally giving in to the sway of silicone tips.
Why Apple waited this long on the latter bit is beyond me, but the company has finally done so on its own terms. Each Pro box ships with a total of six tips (a right and left in small, medium and large), with the medium on by default. These, however, are not your standard, run of the mill silicone tips. A firm yank will pull them off to reveal a hard outer edge that snaps into the bud [picture above].
The company says this is part of ensuring a better fit. Another benefit is that the attachment is much more secure. This is a definite plus, speaking as someone who has accidentally littered the streets of New York with earbud tips. These are far less likely to fall off while getting them out of your pocket. If you do lose one, Apple will be selling replacements for probably a buck or so.
Along with an enlarged body, you’ve no doubt noticed that the stems are notably shorter. That’s because the company has been able to consolidate more of the electronics into the top. The stem remains as a way of handling the earbuds. It also now houses a haptic button that replaces the standard AirPod tap interaction. Instead, you give the stem a squeeze, triggering a subtle clicking sound in the process.
By default, a single squeeze pauses and plays a track, whereas a squeeze and hold cycles between noise cancellation and transparent modes. All of this can be adjusted in iOS, once you’ve downloaded version 13.2. Setup on iOS is as easy as ever, requiring you to simply open the case near an iPhone or iPad. Android and desktop pairing, meanwhile, involves the more standard Bluetooth setup.
From there, click into Settings > Bluetooth > and then tap the “i” next to AirPods Pro. From here you switch between noise control modes, assign different functions to the button on the individual AirPods and fire up the Ear Tip Fit Test. Hit “play” and it will start a quick snippet of a song used to test the fit. If you have the right tip on, it will display “good seal.” If something is wrong, it recommends trying a different tip or adjusting the bud in ear.
Not only is every ear different, but some folks have a deal of differentiation between right and left. The mediums worked well for me, right out of the box. That’s me, Mr. Average Ears. Results may very.
The Pros sound great. They’re among the best-sounding earbuds I’ve tried, up there with the similarly priced Sony WF-1000XM3. As such, they’re in pretty rare air. Unlike the Echo Buds, you can’t adjust the levels in settings, but Apple’s buds are tuned well out of the box for a wide range of genres. So far, I’ve listened to Ryuichi Sakamoto, Danny Brown, The Hold Steady, Electric Youth and Sunn 0))), for a pretty diverse sampling. It all comes across rich and full — much as one would expect/hope from a $250 pair of earbuds.
The noise canceling, too, is up there with Sony’s. Apple’s works adaptively, similar to what it offers on its over-ear Beats headphones. That means the microphones are constantly listening to your surroundings and adjusting accordingly. It’s not quite a full immersion, like you would get from over-ear headphones, but with a tight seal, it does a pretty terrific job drowning out your surroundings when needed.
For those times you need to be more alert, there’s transparency mode, which uses the on-board mics to beam in ambience. Once again, it’s a good mix, letting in sound without completely overwhelming the music. That was one of my issues with the Echo Buds, which tended to overamplify things like an air conditioning unit. Though again, unlike the Echo Buds, you can turn transparency on an off, versus adjusting levels.
Bit of a side note here, but like their predecessors, these new models will probably go a ways toward shifting societal norms in terms of keeping your headphones in while engaging with others. These are the sorts of things that make me want to go all Andy Rooney on kids today, etc., etc.
Noise canceling and transparency have similar impacts on battery, knocking about half an hour off of the Pods’ built-in five hours. With the charging case factored in, total listening time should be about 24 hours in standard mode, per Apple’s estimates. I’m excited to push that to the limit as I board a plane to Asia early next week. Ditto for the comfort level — but after several hours today, all is still well.
The case is a little larger than the original AirPods, but is still carried comfortably in a pocket, unlike, say, the Beats or Sony models. The orientation has shifted, as well. It’s not wider than it is long, owing to the shortening of the AirPods’ stems. The new design means they’re slightly more difficult to maneuver into the case, but you’ll get the hang of that after a couple of tries.
Like the AirPods 2, the case can be charged both through the Lightning port or wirelessly. Tapping the case while charging will light up the LED, which will display as either yellow or green to let you know how far along your are.
So, yeah, thumbs up after half a day. No surprise there, of course. The $250 price tag will almost certainly make these cost-prohibitive for many, but after a few hours, it’s going to be hard to go back.
Look for a longer write up soon.
It’s a wonder that Echo Buds didn’t arrive sooner. Earbuds (I still can’t write “hearables” without cringing a bit) are the clearest path to making Alexa work outside of the home. Amazon, after all, has been unable to crack the smartphone category. Half a decade later, the Fire Phone is little more than a historical curiosity, while Google and Apple have had massive mobile footprints to spread their smart assistants.
Amazon has dabbled in mobile, with a downloadable Alexa app and Fire Tablet functionality. Last year, the company announced the Alexa Mobile Accessory Kit, which is designed to bring the AI to more devices. Certainly it makes sense as a third-party partner for companies that don’t have the resources or desire to develop their own assistant. The latest Fitbit Versa might be the best example of such an alliance.
From a pure user experience standpoint, however, headphones are the most logical conduit. They’re positioned closest to the mouth for voice commands via microphone and, obviously, offer a direct route into the ear for Alexa responses. In waiting to see how the market shakes out, the company has ceded potential market share.
There’s a lot about the Echo Buds that would have made them an excellent addition to the category two or three years ago. But the category is among the fastest moving in consumer electronics. Samsung, Sony and Apple/Beats all have excellent offerings, and Amazon opening up Alexa to hardware companies has all but assured that third-party products from companies will eclipse the Echo Buds shortly.
The company does get some things right on its first go. If there’s one thing the Echo Buds really have going for them, it’s customization. For the earbuds themselves, that means not only the customary replaceable silicone tips, but also wings to help them stay in place in the ear. I’ve never been a fan of the hard plastic wings, but the soft silicone covers that slip over the buds are a nice touch.
They’re available in three sizes, so you should be able to find a decent fit. Once everything is in place, the buds should form a nice seal to keep sound in and unwanted ambient noise out. For my money, though, the PowerBeats Pro are still the best on the market when it comes to fit. The over-the-ear design keeps them from straining your ears after an extended period. Amazon’s solution is fairly elegant, as well.
The rest of the customization — and just about everything else, for that matter — is done in the app. Without its own operating system, the Echo Buds don’t have quite the same out of the box pairing experience as first-party Apple or Android headphones. That said, once you’ve downloaded the app, pairing is painless. For those who have other Echo devices, there’s probably something to be said for having all of your Echo devices in a single spot.
From here, you can customize the touch gestures. By default, a double tap on the left or right ear toggles between active noise reduction (not full-on cancelation) and pass-through modes, while pressing and holding fires up Alexa. The nice thing about this is the ability to reduce accidental triggers. That’s probably my biggest complaint with the Galaxy Buds — the slightest adjustment triggers the touch. The app also offers a built-in equalizer, with sliders for bass, mid and treble, along with a five-level slider for the pass-through ambient mode.
The sound isn’t bad for the price, once you’ve got a nice seal and a the settings to your liking. Sony’s spring to mind both for the quality of the audio and the active noise canceling, but they’re priced at nearly double Amazon’s. I suppose we’ll be able to compare it to Apple’s in the near future, but again, pricing is a major consideration. I like the idea of pass through mode more than the actual implementation. The concept is a nice one — the ability to let in your surroundings. The ambient sound feature leans a little too heavily on the microphones. I wouldn’t recommend having it anywhere above a one out of four. Things like an AC unit were amplified to a point that was overwhelming.
Alexa, meanwhile, is still very much a home assistant, but Amazon should be building upon that as it makes a more aggressive push. This early implementation was a little buggy in the first go. Asking for the news, Alexa had trouble connecting to NPR, and instead just gave me the weather. Trying to get the assistant to fire up noise reduction with my took a couple of goes, but in both cases, I eventually got them to work. On a whole, however, the microphone did a good job recognizing commands.
The design of the buds themselves is fairly generic, but that’s perfectly fine. The charging case, meanwhile, is a pretty reasonable size, somewhere between the AirPods’ little dental floss case and the massive PowerBeats Pros. It’s small enough to carry around in your pocket — one of my biggest issues with Beats’ otherwise terrific earbuds. The materials are certainly on the cheap size, and the inclusion of a microUSB slot in 2019 certainly gives the industry of a company working hard to keep prices down.
At $130, they’re priced $30 less than the standard AirPods 2. Amazon would have done well to go all in on pricing here — $99 would have been a really solid sweet spot for the company — well below other premium earbuds. That’s still a decent premium over off-brand buds, but a familiar name — and assistant — would surely carry some weight with Amazon shoppers. And given that much of the market has settled at between $150 and $250, they’re a downright deal by comparison.
Amazon will almost certainly sell plenty, and knowing Amazon, we may see some decent discounts around the holidays. And hey, with Apple’s recent announcement of $249 AirPod Pros, that $130 price tag just got a whole lot more appealing.
Blade, the French startup behind Shadow, held a press conference this morning to announce some product news as well as some corporate changes.
Shadow is a cloud computing service for gamers. For a monthly subscription fee, you can access a gaming PC in a data center near you. Compared to other cloud gaming services, Shadow provides a full Windows 10 instance. You can install anything you want, Steam, Photoshop or Word.
Right now, the company offers a single configuration for $35 per month with eight threads on an Intel Xeon 2620 processor, an Nvidia Quadro P5000 GPU that performs more or less as well as an Nvidia GeForce GTX 1080, 12GB of RAM and 256GB of storage.
The startup is moving away from a single configuration to offer three different plans. On February 2020, customers will be able to chose between three plans — Boost, Ultra or Infinite.
In the U.K., Boost costs £12.99/£14.99 per month, Ultra costs £24.99/£29.99 and Infinite costs £39.99/£49.99 per month. You get the lower price with yearly subscriptions.
In France, Germany, Belgium and Luxembourg, plans cost €12.99/€14.99, €24.99/€29.99 and €39.99/€49.99 respectively. Plans will become more expensive after the first 50,000 customers — pre-orders start today. New plans aren’t available in the U.S. for now.
It’s worth noting that you’ll be able to add an option to get more storage with any plan. Storage plans include 256GB of SSD performance — anything above that will perform like a more traditional HDD. Shadow is using Intel Xeon W3200 CPUs on the new configurations.
OVH founder and chairman Octave Klaba also announced a new partnership with Shadow. OVH is going to take care of Shadow’s infrastructure and become the cloud hosting partner going forward. The new servers will be rolled out in OVH data centers.
In other news, Shadow is launching a new interface specifically designed for TVs and mobile devices. The launcher now lists all your games. You can tap on a game to launch the game directly without going through the regular Windows interface. The update is available on Android TV, iOS and Android. The tvOS update should land next week.
Google is about to launch Stadia on November 19th. Microsoft is working on Project xCloud. Nvidia has its own cloud gaming service. In other words, cloud gaming has become an incredibly crowded market.
Shadow has been around for a few years now. In addition to refining its streaming technology, the company emphasizes everything you can do with Shadow that you can’t do with a more limited cloud gaming service.
“We’re the only one to offer a full PC. You can stream, work, do some Photoshop, do some SolidWorks,” Shadow co-founder Emmanuel Freund said. “We’re the only one to offer 244Hz monitor support, we’re the only one to adapt to all screens.”
As a pure cloud gaming company, Shadow wants to be available on any platform. You don’t have to buy a Google Pixel phone or a PlayStation to access the service. You can launch your Shadow instance on Windows, macOS, Linux, Android, iOS, tvOS and Android TV.
And now, you can even imagine using Shadow with a mobile VR headset. After installing the Android app, you can launch VR games on your Shadow instance and access demanding games without a gaming PC.
Shadow has raised another $33 million in October (€30 million) — it’s unclear who invested in this round. The company also raised some money from Western Digital and Charter Communications earlier this year. Overall, the startup has now raised $111 million since launch (€100 million).
There are now 70,000 Shadow customers across 8 countries. At $35 per month, the company is generation some significant monthly recurring revenue.
And Shadow has a new CEO. Co-founder Emmanuel Freund is stepping aside as CEO — he’s now in charge of strategy. Jérôme Arnaud is taking over as CEO. The company was probably looking for a more senior business profile for the next step of the company.
