Yahoo has just released a significant new update for its Flickr photo app for iOS, a further sign of how it wants to be not just where you go to store and view pictures, but where you create them as well. Today, to keep up with the Instagram-led field of mobile photography, it’s adding a number of new filter features and new camera tools. And, in its bid to bring in more hardcore photography enthusiasts, it’s also dropping the paywall on some of its pro features, bringing the app in line with Yahoo’s decision in May to drop Flickr Pro online.
It doesn’t look right now like the update is extending to Android; we’ll keep checking.
The new filter enhancements are a sign of how Yahoo wants to keep up with the times and the craze among mobile photography users to quickly enhance their creations with the touch of a single button. Here Yahoo is trying to go one step further. In addition to new filters, Yahoo is offering “live” filters so that you can use them as a lens while photographing. You can also create custom filters on the app. In addition to the camera tools that include grids, pinch to zoom, focus lock and a better ability to manage exposure points, this points to how Yahoo wants this also to replace the role played by apps like Camera+ and Snapseed for avid users.
It comes at the same time that Instagram is also adding more features for pro-users who want to add that extra level of effort to make their pictures perfect.
On the subject pro users, to bring more people on to the Flickr platform, Yahoo has been lowering the paywall for premium features online, and that’s now extending to the mobile site too. Today, photo enhancing features, cropping, sharpening, adjusting color and use levels, as well as vignettes are all among the features that become free.
The overall working of the app also now has animated transitions, Yahoo says, adding to the general slick nature.
All in all, considering that Flickr was such an early and big mover in the online photo space, it had a lot of catching up to do. This is already the seventh update to the app (some have been really more for bug fixes that major updates) since it was relaunched as a version 2 in December last year, as one of the flagships in CEO Marissa Mayer’s bid to sort out Yahoo’s dismal standing in mobile.
Source: TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/Jox8gTETruk/
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