Google today announced that the next version of Android will be named "KitKat," after the ubiquitous chocolate bars sold around the world. It's the first time a mainstream operating system has been given a licensed name, and the deal with trademark owner Nestle took time to complete: the BBC reports that Google director of Android global partnerships John Lagerling first called Nestle about the name in late November of 2012, and that the deal was only finalized at Mobile World Congress in Barcelona in February of this year. "We decided within the hour to say let's do it," said Nestle executive vice president of marketing Patrice Bula.
"We decided within the hour to say let's do it."
There's no exchange of money involved, but there is a...
Source: The Verge - All Posts http://www.theverge.com/2013/9/3/4691040/android-kitkat-the-story-behind-a-delicious-partnership
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