Google's feeling a bit nostalgic these days, as today is the company's 15th anniversary. However, its look at the past is a fleeting thing, and Big G is very much focused on the future, and Senior VP of Search, Amit Singhal revealed a host of new features for search today. First up, users will be seeing a new card-based UI that's been making its way across all of Google's services, and has been present in Google Now for some time. Aside from providing a consistent brand-wide appearance, the new UI also delivers an easier way for folks to drill down on answers to their queries. For example, when searching for a particular band, a card will pop up at the top with a list of songs that can be scrolled side to side. In another example, search answered a comparison query with an expandable, columned chart card that displayed pertinent info about the two things asked to be compared. Plus, you'll be able to see other cards with web and other results at the same time, instead of needing to navigate between pages to see all the results.
In keeping with the updated look, Google's also rolling out a new-look version of its iOS search app. The new app version will put users directly in a Google Now interface that'll feel familiar to Android users, and brings notifications, reminders and hotwording to Apple-philes. Furthermore, the search app is now cross-platform, so if you add a reminder in iOS, it'll show up on Android and vice versa.
Lastly, Singhal let us know that Google recently changed its underlying search engine technology about a month ago. The new version's called Hummingbird, and the change was made to better answer the complex questions so many of us are asking Google these days. Since the change-over, Hummingbird has been put to use in over ninety percent of worldwide searches. %Gallery-slideshow98635%
Filed under: Cellphones, Internet, Google
Source: Inside Search blog
Source: Engadget RSS Feed http://www.engadget.com/2013/09/26/google-gives-search-a-new-engine-and-card-ui-outs-new-ios-searc/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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