The apartment-hunting service Lovely has expanded its ambitions over the last few years. After first focusing on giving users a way to be notified when apartments they might want hit the market, Lovely then added the ability to submit rental applications right through the app itself. Today, Lovely is adding another layer to its service — users can now pay their rent and set up recurring payments every month right through Lovely's iOS and Android apps. (You can also log into your Lovely account on the web and pay rent there.) "The idea came from our desire to help renters who have issues throughout the lifecycle of renting their property," says Lovely co-founder and CEO Blake Pierson.
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