In November 2013, Finnish studio Supercell launched its massively popular mobile strategy game Clash of Clans on Chinese app store Wandoujia. With more than 450 million users who’ve downloaded 1.6 billion apps, Wandoujia is one of the biggest Android stores in China, a country where Google Play has no real presence. And many of those millions wanted to play Clash of Clans — in its first month on the store, the game was downloaded more than 200,000 times. But there was one big problem: the game used Google’s payment services for in-app purchases, but it’s a feature that Chinese gamers couldn't actually use.
It was a huge hit that made absolutely no money.
Supercell's accident isn’t an isolated incident. Plenty of Western game developers...
Source: The Verge - All Posts http://j.mp/1CgJP3Q
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