Tuesday, May 12, 2015

Nestle and Google rebrand KitKat to YouTube Break in the UK because everything is terrible

Remember when Google launched Android 4.4 KitKat back in the halcyon days of 2013 and partnered with Nestlé to release specially branded packages of KitKat candy bars? The two companies are at it again, with a new partnership to rebrand the standard KitKat bar to "YouTube Break" for a run of 600,000 candy bars in the UK.

According to the press release announcing this major, very important thing, the rebranding is to commemorate the 10th anniversary of YouTube and the 80th anniversary of the KitKat candy bar. This is apparently the first major package redesign for KitKat in eight decades. It's also the first of "72 different types of ‘breaks’ to feature on more than 400 limited edition designs across 2 and 4 finger and Chunky bars as...

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Source: The Verge - All Posts http://j.mp/1RA0FTC

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