Tuesday, May 5, 2015

Zynga tries to reinvent itself with a new smartphone strategy game

In 2008, Mark Skaggs joined Zynga in hopes of making real-time strategy games even more popular. He had spent the previous six years at Electronic Arts, working on games like Command & Conquer, but with Zynga he saw an opportunity to introduce RTS games to a whole new audience. That never happened, though. Facebook turned out to be a poor platform for the genre, and instead Skaggs spent his time working on social gaming hits like CityVille and FarmVille. But now that mobile has emerged as a suitable platform, he's finally doing what he was hired to do with the launch of Empires & Allies on iOS and Android today. "The idea was to take the classic RTS experience and bring it to mobile," he explains.

And for a struggling Zynga, Empires &...

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