Wednesday, August 24, 2016

How GM’s Maven car sharing service got to over 4.2M miles driven in 7 months

Maven customers will experience seamless smartphone and keyless integration with the vehicle. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone. The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless. (Photo by Steve Fecht for General Motors) In January, GM did something somewhat unusual for a company founded in 1908 – it began a car sharing operation, offering customers a fleet of new vehicles on-demand, for use in exchange for an hourly fee. The car sharing company GM started, Maven, began in earnest in earlier this year as a 40 person operation, tiny relative to GM’s overall 216,000 employee organization, but in… Read More


Source: TechCrunch http://j.mp/2bgbPPw

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